Unlocking Business Growth with Native Integrations

by Endgrate Team 2023-07-27

Native integration holds the power to catapult your business to greater heights by offering an effortless solution to your integration backlog issues.

Defining Native Integration:

Native integration enables the construction of workflows that incorporate multiple SaaS applications like Salesforce and Quickbooks. This integration occurs through APIs, paving the way for direct interaction and communication between the applications. Consequently, mapped data can flow in real-time between the SaaS applications, making it instantly available to the relevant teams.

APIs play a crucial role in native integration, forming the structural bedrock of code that facilitates the interaction between different applications.

An instance of this could be integrating Salesforce and Quickbooks to share information and diverse records, such as customer account details and subscription information from Quickbooks within Salesforce.

This machine-to-machine interaction happens over a network and takes place directly within a user's SaaS.

Native integrations can be developed internally or via Endgrate, which provides integration tools for users to create and deploy in-app integrations.

Why Native Integrations Matter:

Native integrations carry significant value for SaaS integration since they empower SaaS companies to control the entire integration life cycle, spanning from development and design to implementation, support, and modification.

Achieving Native Integration:

  • SaaS products that you purchase or subscribe to, like Slack, generally come with native integration functionality pre-installed and ready to deploy. These integrations are maintained by the parent company and their development teams. However, their primary focus is typically on enhancing their core product rather than expanding integration functionality.
  • While in-house built integrations can offer high levels of customization, they can be resource-intensive and may lack scalability and agility.
  • Endgrate enables swift construction of native integrations using low-code tools in a white-label environment. This approach allows your SaaS to encompass all the native integration functionality your customers need without the additional development overhead.

With a suitable integration strategy and an embedded platform like Endgrate, delivering agile and scalable native integrations directly to your users within your SaaS application is easier than ever.

The Advantages of Native Integrations and Embedded Platforms:

  • Implementing Endgrate empowers you to quickly scale your native integrations as your business expands, providing you with a competitive edge in your market.
  • By providing native integrations and enhancing your in-app functionality, you can boost your customer retention rate and enrich their user experience.
  • Utilizing a scalable framework and low-code integration tools allows both your technical and non-technical teams to design and build integrations quickly and efficiently. This helps your teams respond to integration requests in a streamlined process, embedded directly in your platform.
  • Standardize your integration process with the power of Endgrate.